In the latest episode of the Turning Pro Podcast, hosts Ben Sharf and Adrian Alfieri chat with Michael True, the co-founder and CEO of Prescient AI. Michael's journey from a corporate role at IBM to spearheading an AI-driven marketing analytics company highlights his relentless drive for innovation and success.
His story provides valuable insights into the startup world, balancing personal well-being with professional responsibilities, and the future of AI in marketing.
Michael True’s path began at IBM, where he honed his skills in analytics and AI. His transition to startup life was driven by a desire to create impactful solutions and escape the corporate grind. His corporate experience provided a solid foundation, but it was the entrepreneurial itch and the vision to solve real-world problems that propelled him into the startup ecosystem.
Prescient AI was born out of a need to improve marketing mix models. Michael's firsthand experience with the limitations of existing tools led to the development of a more efficient, AI-driven solution. His approach focused on addressing specific pain points within the industry, ensuring that the solutions provided by Prescient AI were not just innovative but also highly practical and effective.
Michael emphasizes the importance of speed in startup culture. Prescient AI’s success is partly due to its ability to quickly adapt and implement changes, a crucial factor in staying ahead of the competition. This agile approach enables the company to respond to market needs promptly and efficiently, maintaining a competitive edge in a fast-paced industry.
Hiring talented and driven individuals has been key to Prescient AI’s growth. Michael's approach to building a competitive and collaborative culture has attracted top talent from major tech companies. The emphasis on creating a supportive yet challenging work environment has fostered innovation and productivity, driving the company towards its goals.
Securing funding was challenging, with Michael facing over 100 rejections before landing his first investment. This persistence paid off, culminating in a successful $10 million raise. Michael’s experience underscores the importance of resilience and tenacity in the entrepreneurial journey, highlighting that setbacks are just stepping stones to success.
Prescient AI’s models have proven their worth in various applications, from predicting hit songs to optimizing marketing spend. Michael’s focus on practical, measurable outcomes sets Prescient AI apart. The company's ability to deliver tangible results has earned it a reputation for reliability and effectiveness in the industry.
Michael's commitment to learning and adapting has been vital. He encourages continuous improvement and staying updated with the latest advancements in AI and data science. This dedication to growth ensures that Prescient AI remains at the forefront of technological innovation, consistently providing cutting-edge solutions to its clients.
Maintaining a balance between work and personal life is crucial for long-term success. Michael shares how running and personal time help him stay focused and energized. This balance not only enhances productivity but also contributes to overall well-being, ensuring sustained performance and innovation.
Clear and direct communication is essential in any team. Michael stresses the importance of transparency and accountability in fostering a productive work environment. This open communication culture facilitates collaboration and ensures that everyone is aligned with the company's vision and goals.
Prescient AI’s culture of competitiveness and innovation drives its success. Michael's background in sports and his relentless drive to win translate into a powerful business ethos. This competitive spirit, combined with a collaborative approach, creates a dynamic environment where innovation thrives.
Michael’s entrepreneurial journey is filled with lessons on innovation, perseverance, and leadership. By following his insights on speed, problem-solving, and team building, aspiring entrepreneurs can navigate their own paths to success.
Catch Season 2, Episode 4 of the Turning Pro Podcast on Apple, Spotify, or YouTube to hear more about Michael True’s inspiring journey and the transformative impact of Prescient AI.
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