Max Siegelman is an entrepreneur making significant strides in the luxury sports fashion industry. As the Co-Founder and CEO of Siegelman Stable, a brand known for its organic virality and high-quality goods, Max has carved a niche by blending sports and fashion seamlessly. Previously, he served as the Head of Cultural Relevance at Outfront Media, but his current venture truly showcases his vision and dedication.
In this episode of Turning Pro, we delve into Max's journey of building Siegelman Stable from the ground up. He shares his insights on brand building, the power of relationships, and the importance of staying true to one's vision.
Max started Siegelman Stable with a clear goal: to create a brand that resonates deeply with both sports and fashion enthusiasts. From gifting hats to NBA players to having Kendall Jenner don a Siegelman Stable hat at Paris Fashion Week, Max has used organic marketing strategies to elevate his brand. He emphasizes the importance of creating scarcity to engineer virality, ensuring that each product drop is highly anticipated.
Max highlights the importance of taking risks and pushing one's limits. Starting Siegelman Stable involved significant personal and professional risks. By continually challenging himself and stepping out of his comfort zone, Max has driven the brand to new heights. He believes that true success comes from pushing beyond perceived limits and embracing the unknown.
A recurring theme in Max’s story is the value of relationships. From fitness buddies to professional connections, Max has cultivated a network that supports and uplifts him. Many of his business relationships were forged through fitness, underscoring the importance of finding common ground with people. This network has been instrumental in Siegelman Stable's success.
Building confidence is a process that requires repetition. Max talks about how consistently showing up, whether at the gym or in business meetings, has helped him build confidence. This principle applies to Siegelman Stable’s success—consistently delivering high-quality products has established the brand’s reputation and earned customer trust.
Authenticity is at the core of Siegelman Stable’s identity. Max discusses how staying true to the brand’s story and values has been crucial. This authenticity resonates with customers and distinguishes Siegelman Stable in a crowded market. By focusing on what makes the brand unique, Max ensures that every product reflects Siegelman Stable’s heritage and vision.
Max’s philosophy is that success is a journey, not a destination. He highlights the importance of enjoying the process and learning from each step along the way. This mindset has helped him navigate challenges and celebrate achievements, keeping him motivated and focused on the bigger picture.
In the ever-changing world of fashion, the ability to adapt is vital. Max shares how Siegelman Stable continues to evolve, whether it’s through exploring new product lines or responding to market demands. This flexibility has allowed the brand to stay relevant and innovative, ensuring its continued growth and success.
Looking ahead, Max is excited about the opportunity to keep pushing himself creatively. He is focused on producing world-class work and developing around it a team of humble, hard-working individuals who share his passion for excellence. Max strongly believes that getting outside one's field and investigating new ideas sparks creativity and differentiation.
Max Siegelman’s story is a testament to the power of perseverance, authenticity, and strategic risk-taking. By building meaningful relationships, staying true to his brand, and continually pushing his limits, Max has created a brand that stands out in the luxury sports fashion industry. His insights offer valuable lessons for anyone looking to turn their passion into a thriving business.
Please fill your information so we can get in touch with you.
Please fill your information so we can get in touch with you.
