In Season 3, Episode 5 of Turning Pro Podcast, Liv Schreiber, the powerhouse behind Hot and Social, Camp Social, and Brand Cafe, shares her journey of building businesses that center around community, authenticity, and brand partnerships.
Liv has mastered the art of creating meaningful connections through events, marketing, and social media influence.
At the heart of Liv’s success is her unwavering belief in bringing people together. Hot and Social events encourage strangers to connect, fostering friendships and professional relationships. Camp Social extends this mission further, offering an immersive adult sleepaway camp where women from across the world bond over shared experiences. Meanwhile, Brand Cafe, her marketing agency, operates efficiently thanks to a skilled team, allowing her to focus on expanding her impact.
Liv collaborates with major brands to integrate them into her events in unique and engaging ways. Companies like Saucony and SkinCeuticals don’t just sponsor—Liv curates immersive activations, such as 5K runs and skincare-focused experiences. She tailors each partnership based on the brand’s goals, offering services that include social media exposure, influencer collaborations, and branded event activations.
A self-described workaholic, Liv credits her success to a mix of passion, organization, and responsiveness. She prides herself on replying to emails quickly—citing business leaders like Mark Cuban as inspirations. However, her dedication comes with sacrifices, particularly in maintaining social circles. Rather than focusing on large friend groups, she nurtures meaningful one-on-one relationships, ensuring she’s available for those who matter most.
Liv emphasizes that social media should be about providing value, not just self-promotion. She learned this the hard way after a traumatic stalking experience in college, which reshaped how she approaches online visibility. To protect her safety, she now delays posting locations and personal details in real time. This experience reinforced her belief in trusting her instincts, both in personal safety and business decisions.
One of the biggest takeaways from Liv’s journey is the power of collaboration. She notes a stark difference in how male and female influencers operate—male founders tend to openly share rates and strategies, while female influencers often keep those details private. Liv encourages more transparency among women in business to foster collective success.
Liv’s philosophy is simple but powerful: Bet on yourself, live in your truth, and prioritize meaningful relationships. Her story is a testament to how persistence, authenticity, and a community-driven approach can transform a passion into a thriving business.
Listen to Liv Schreiber’s full episode here:
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