In a recent episode of The Turning Pro Podcast, we had the pleasure of sitting down with Jay Wright, a seasoned entrepreneur and the driving force behind Ecommerce Equation.
Jay’s path from the finance world to leading one of Australia’s top ecommerce coaching platforms is both fascinating and inspiring. Throughout our conversation, Jay shared some hard-earned wisdom on what it really takes to build and scale successful e-commerce brands, offering practical tips for entrepreneurs at every stage.
Jay Wright has a straightforward yet powerful approach to business: dream big, and make sure your vision is so expansive that others can see their own dreams within it. This mindset has been a cornerstone of his success, helping him empower countless ecommerce founders through his coaching programs. For Jay, it’s not just about moving the business forward; it’s about inspiring others to grow and succeed alongside you.
Jay stresses the importance of nailing down product-market fit early in the game. He advises entrepreneurs to zero in on the value they’re getting from each customer, specifically by tracking revenue per visit. In Jay’s view, a good benchmark is $2 per visit—if you’re hitting that, you’re on the right track. This data-driven approach allows businesses to tweak their strategies quickly and effectively, ensuring they’re meeting real market demand.
Jay’s transition from running a successful SEO agency to launching and scaling his own ecommerce brands gave him unique insights into the industry. Moving from the agency world to being a brand owner wasn’t without its challenges, but it gave Jay a deeper understanding of what it really takes to succeed in ecommerce. This experience was the seed that grew into Ecommerce Equation, where Jay now helps other founders build strong, self-sufficient businesses without relying too much on outside agencies.
One of the big lessons from the pandemic was how risky it can be to depend too much on external agencies, especially in areas like media buying. As digital marketing keeps evolving - thanks in part to changes like iOS 14 - Jay encourages brands to develop their own capabilities. His coaching program is all about empowering ecommerce founders to take control of their growth, making their businesses more resilient and sustainable in the long run.
It’s easy for entrepreneurs to get distracted by new ideas, but Jay warns that this can often be a way of avoiding the real issues in your business. If you find yourself constantly drawn to the next big thing, Jay suggests it might be a sign that you’re sidestepping a crucial challenge that needs your attention. His advice? Stay focused on solving the problems in front of you instead of getting caught up in the excitement of something new.
Despite the complexities of the ecommerce world, Jay remains focused on a mission that goes beyond just personal success. He’s all about creating meaningful change for the brands he works with, helping them achieve major milestones—like hitting their first million-dollar month. This commitment to helping others succeed is what fuels his passion and continues to drive the growth of Ecommerce Equation.
With Q4 just around the corner, Jay is gearing up to help his community of ecommerce founders make the most of Black Friday. His team at Ecommerce Equation is putting together a two-day summit focused on strategic planning for the big event, aimed at helping brands maximize their holiday season profits. As Jay looks to expand his impact in the US market, his dedication to educating and empowering e-commerce founders remains the heart of everything he does.
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