Emmett Shine is an entrepreneur in innovation and design, known for his unique way of building brands and art direction. Having been at the reins for Gin Lane, Pattern Brands, and Little Plains, he has redefined digital and physical product landscapes through his uncommon vision and dedication.
In this episode, we tell the story of Emmett, from the birth of Gin Lane to his most recent adventures. He talks about the creative process, the importance of being surrounded by the right people, and always striving for excellence.
We get into how Emmett has balanced creativity and entrepreneurship, what it's like to work with top clients in respective fields, and the lessons he has learned in this process. Emmett could be characterized by a deep commitment to his profession, always taking on challenges.
He emphasizes the need to listen to your inner voice and follow through with what truly makes you satisfied, even when that means making hard choices. He also outlines that one should stay close to, or in company with, the simple, productive, and passionate about their craft in order to make one another be the best at what they do.
Among the critical lessons for Emmett has been the meaning of boundaries and the balance between his personal life and his profession. He underlines that while hard work is essential, one has to give time to oneself, friends, and other non-professional activities. Involving a dose of discipline and structure in one's life, according to him, will allow one to focus much better and, hence, end up doing quality work.
Emmett shares thoughts on the creative process, mentorship, and running a successful agency throughout the conversation. In this process, he emphasizes the importance of being true to his vision while, at the same time, being open to feedback and collaboration. He shared how he was inspired by everything—from bookstores to social media—and how he drew upon it to inform the work.
He believes strongly that getting outside one's field and investigating new ideas sparks creativity and differentiation. Looking ahead, Emmett is excited about the opportunity to keep pushing himself creatively with the future of Little Plains. He's focused on world-class work and developing around it humble, hard-working people who share his passion for excellence in their respective crafts.
It ultimately can offer those who are reaching for a life well lived invaluable insights. What he believes is that true happiness results from an external pursuit or passion that you love, surrounding yourself with people that challenge and inspire you, and cultivating love and vulnerability in relationships. Sticking to these principles is what we all need to do to turn professional in our own unique ways.
Listen to the full episode on Apple, Spotify, or YouTube.
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